The US has one of the worst breastfeeding rates. Only 2% of women truly can't breastfeed due to medical reasons. The rest "can't" due to a huge variety of issues: lack of support, education, maternity leave policies, etc. It's a deep societal issue. I also believe that formula is marketed very aggressively. Hospitals across the US violate the WHO (World Health Organization) code regarding artificial baby milk advertisers. I don't think it needs to be advertised. If there is a true medical need for formula, people will seek it out.
And, as my friend, Anja said, "You don't know you 'need' something, until you see it advertised." She is in marketing. And it's so true. Commericals and ads compel people to buy stuff that the "think" they "need."
Mother's Milk Banks are becoming more and more common for milk donation to preemies and other fragile newborns. Doctors have figured out that formula is not the same as breastmilk. Sure, babies will survive and perhaps even thrive on formula, but as this webpage states, "Formula feeding is the longest lasting uncontrolled experiment..."
There is a new documentary I can't wait to see called Formula Fed America. Watch the trailer here: